Giuseppe Zenone

With extensive experience in international business development, I currently serve as a Manager for Key Markets at Estonia’s e-Residency programme. I am responsible for driving market expansion efforts, with a particular emphasis on the Italian market, while supporting entrepreneurs globally in establishing and managing EU-based companies. My work is centered on removing barriers to international business, fostering cross-border growth, and providing access to Estonia’s world-renowned digital ecosystem, which empowers individuals and businesses to operate seamlessly in the global marketplace. Before e-Residency, I spent 8.5 years at Pipedrive, starting in Customer Support and later transitioning into managing the support team. This experience gave me valuable insights into customer-driven strategies, as well as the challenges and opportunities involved in scaling a global business. I played a crucial role in refining the company’s support processes, ensuring top-class customer service, and contributing to Pipedrive’s rapid international growth. I then transitioned into the role of New Markets Manager, leading the company’s expansion into Asia and developing go-to-market strategies for emerging regions. Later, as a Business Development Manager, I focused on scaling operations and building strategic partnerships to drive international growth. Prior to that, my experience at Scandinavian Airlines helped me develop a strong understanding of the airline industry, global operations, and customer experience within a complex and highly regulated market. As the founder of TrappetoDaMare, I launched a startup dedicated to promoting tourism in Sicily through short-term rentals in authentic Sicilian villages. While the venture has since closed, it strengthened my expertise in entrepreneurship, hospitality, and market positioning in the travel industry. Fluent in Italian and English, with a good command of Spanish and French, I excel in fostering international partnerships and ensuring smooth market entry strategies across diverse regions.