Lara Oliveti

Entrepreneur | Co-founder & CEO at Melazeta With over 25 years of experience in digital media, I lead Melazeta in designing and delivering innovative gamification, ROBLOX experience, XR, and Metaverse solutions for the Italian market. My focus is on creatively leveraging emerging technologies to unlock business potential and drive meaningful brand engagement. I'm passionate about exploring the power of gamification and the evolving frontiers of mobile gaming, Augmented Reality, Virtual Reality, Metaverse, and platforms like ROBLOX. I was ranked #17 on the Gamification Guru Global Rise Leaderboard and certified in the Game Thinking AJK methodology. TEDx Speaker – Watch my talk https://www.youtube.com/watch?v=2GwTWim3OnU Serious Play Awards Judge Learn more at melazeta.com